When you hear the word Visa, many people think of the Visa Card credit card. However, there is much more at play here. The company has gradually built a financial empire and, with a market capitalization of US$500 billion, is one of the largest companies in the world.
The payment service provider Visa had previously shown great interest in the world of cryptography and wanted to finally gain a foothold in this field. Financial services giant Visa has entered the world of NFT trading by purchasing a virtual Cryptopunk 2021.
The credit card company Visa is convinced that NFTs will be of great importance in retail in the future. So it was important for Visa not only to think big business, but also to lend a hand to small businesses. This is how the “Visa Creator Program” was born.
What are NFTs?
NFT stands for Non-Fungible Token. A token is digital proof of ownership and is equivalent to the digital coin or cryptocurrency equivalent.
NFTs are digital proofs of ownership of intangible assets, such as intellectual property, that can be traded and transferred using blockchain technology. These NFTs are often used in the computer game industry, by artists for digital artwork, for tickets, collectibles, and more.
This allows an artist to create a limited number of digital works and offer them for sale.
NFTs – an accelerator for the creative industries
“The Visa Creator program aims to support small and micro-enterprises and in particular businesses in the creative industries such as artists, fashion designers, film actors and musicians to promote their businesses through NFTs and discover the new media of digital commerce,” according to Cuy Sheffield.
According to Signal Fire, around 50 million creatives publish their content as a source of income.
NFTs allow fans and collectors to connect directly, making it easier for creative businesses to monetize their work and grow their businesses.
At the same time, the reach of the audience increases significantly and therefore has a positive effect on the growth of the business. NFTs therefore have great potential for the creative industries.
Visa is proud to partner with Major League Baseball player and crypto artist Micah Johnson. Micah Johnson said together they want to give creators the resources they need to reach the pinnacle of the revolution.
I’ve had many great mentors in the NFT space over the years and am thrilled to be able to help empower the next wave of NFT creators and builders https://t.co/HaCXRNCK0H
—Micah Johnson (@Micah_Johnson3) March 30, 2022
Visa Creator Program – That’s the Mission
The objective of the Visa Creator program is to gain knowledge of crypto trading and to deepen traditional payments. A team of Visa experts will cover various topics such as NFT markets or assessing trade-offs between underlying blockchain networks and other topics in the crypto world.
A grant is offered to the developers of the program. They also have the ability to connect directly with Visa customers and partners.
Conclusion on Visa Creator Program
As the world’s largest payment service provider, Visa has a strong interest in cryptocurrencies and their digital payment systems in principle. Visa has a long-standing interest in blockchain technology and has made numerous collaborations and investments in companies in the crypto industry.
This Visa Creator program for entrepreneurs and start-ups in the NFT industry is exactly in tune with the times. NFTs are becoming more and more popular and are making their way into mainstream society through sports clubs and world famous sporting events launching their own NFT programs.
Visa will also make a lot of money from NFTs and, incidentally, pave the way for the success of many start-ups and small businesses.
A good commitment from Visa, let’s see what is the next project to continue playing in the world of crypto and blockchain.