Shutterstock/Thapana Onphalai
Shutterstock/Thapana Onphalai
According to a study by Walkme.com, the French and the British are the most interested in the Metaverse. The least research on the subject comes from Sweden.
A study recently published by Walke.com examines what Europeans think of the “metaverse” trending topic and which countries are the most enthusiastic about new technologies.
With 1,020 and 942 searches per million Internet users respectively, residents of France and Great Britain are the most interested in the metaverse; followed by Switzerland in third place and Germany in fourth place. Sweden is at the bottom of the pack with 304 searches on the subject.
study results
The following graph shows the average number of online searches for the subject “Metaverse” (at the beginning of February 2022) and also shows a corresponding extrapolation to one million Internet users per country.
These European countries are the most curious of the metaverse
| rank | country | Average searches per 1 million internet users | Average Monthly Searches |
| 1 | France | 1,020 | 60,640 |
| 2 | Britain | 942 | 61,220 |
| 3 | Swiss | 831 | 6,600 |
| 4 | Germany | 778 | 60,500 |
| 5 | Belgium | 659 | 6,600 |
| 6 | Ireland | 398 | 1,600 |
| 7 | Portugal | 344 | 2,620 |
| 8th | Netherlands | 340 | 5,400 |
| 9 | Italy | 326 | 16,500 |
| ten | Sweden | 304 | 2,900 |
walkme.com
Commenting on the study, Rafael Sweary, President and Co-Founder of Walkme.com, said, “The emergence of the metaverse has opened the door to endless possibilities, blurring the line between the virtual and physical worlds.
The new (virtual) reality
With the help of virtual reality (VR) and augmented reality (AR), as well as with the help of blockchain technologies, an environment that looks as real as possible is created. In this, Internet users can move freely in the form of avatars.
SaaS company Walkme used the SEMrush analytics tool to search its database using the search term “metaverse”. The average search activity for this keyword in 27 European countries was determined. In order to ensure the reliability of the data, the term has been used not only in English but also, where possible and necessary, in the national languages. The monthly search activity thus obtained was then compensated by the total number of Internet users in the respective countries and extrapolated to one million Internet users.