This is how Europeans are curious about the Metaverse

According to a study by, people from France and the United Kingdom are the most interested in the Metaverse. Switzerland follows soon after. The least research on the subject comes from Sweden.

A study recently published by examines what Europeans think of the trending topic of “metaverse” and which countries are the most enthusiastic about new technologies.

With respectively 1020 and 942 searches per million Internet users, residents of France and Great Britain are the most interested in Metavers; followed by Switzerland in third place and Germany in fourth place. Sweden is at the bottom with 304 searches on the subject.

study results

The following table shows the average number of online searches for the subject “Metaverse” (at the beginning of February 2022) and also shows a corresponding projection for one million Internet users by country.

These European countries are the most curious of the metaverse

rank country Average searches per 1 million internet users Average Monthly Searches
1 France 1020 60640
2 Britain 942 61220
3 Swiss 831 6600
4 Germany 778 60500
5 Belgium 659 6600
6 Ireland 398 1600
7 Portugal 344 2620
8th Netherlands 340 5400
9 Italy 326 16500
ten Sweden 304 2900

The new (virtual) reality

With the help of virtual reality (VR) and augmented reality (AR), as well as with the help of blockchain technologies, an environment that looks as real as possible is created. In this, Internet users can move freely in the form of avatars.

SaaS company Walkme used the SEMrush analytics tool to search its database with the search term “metaverse”. The average search activity for this keyword in 27 European countries was determined.

In order to ensure the reliability of the data, the term has been used not only in English but also, where possible and necessary, in the national languages. The monthly search activity thus obtained was then compensated by the total number of Internet users in the respective countries and extrapolated to one million Internet users.

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