LIV is the largest live streaming platform for VR and AR content. New capital and new technology should accelerate growth.
The Prague-based start-up was founded in 2016 and develops software that makes it easier to record and stream mixed reality videos. In this role, Liv also contributed to the success of Beat Saber: a mixed reality video of the VR game went viral in 2018 and achieved more than ten million visits.
Since then, the platform has been significantly improved and expanded in its functionality. Users can save themselves as avatars, eliminating the need for green screens and physical cameras. The corresponding phenomenon is called vtube.
Support for saving meta-quests via smartphone or PC followed later. Liv supports streaming via Youtube, Twitch, and Tiktok. Convenient: Streamers see live chat and notifications in virtual reality.
The start-up is growing
Liv says it powers more than half of the top 100 VR games and has 13,000 creators who create 30,000 hours of content every month. They have been recording since 2018 3.5 billion views.
The startup has now secured $8.5 million in Series A funding. The lead investor is Bitkraft Ventures. Also involved are Sony Innovation Fund, Amazon Alexa Fund, Credo Ventures, Samsung Next and Olive Tree Capital.
The money should be invested in the promotion of creators and developers, on the other hand in an enlargement of the team in all roles. Liv currently employs 13 employees.
Liv plans a VR tic
The start-up is currently preparing a new technology and platform, which is scheduled to launch this year. “It allows entire worlds and the people living in them to be recorded for playback or live experience by anyone and on any device, opening up a whole new class of social experiences among fans. , creators and players,” the press release said.
Sounds like a platform the startup failed real started a few years ago. The idea was that viewers could enter VR scenes with VR glasses and stay in the same virtual space as the person broadcasting, i.e. a kind of VR jerk.
Vreal ceased operations in 2019 due to low demand. With the proliferation of VR glasses and the Metaverse hype, it might be time to try such a platform again.
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