The world’s leading music streaming provider Spotify presents its own Spotify island in the metaverse. In cooperation with expert Web3 and Metaversum Roblox, the fusion of game, digital world and reality is implemented. Not only will there be lots of music on Spotify Island, but there will also be interactions with artists and musicians and much more.
When it comes to music and audiobooks, Spotify has been one of the industry leaders for years. Founded in Stockholm in 2006, the company is an audio streaming service. In the beginning, it was mainly the music that set Spotify apart, but that changed over time.
Today, you can also find audiobooks and many podcasts on the online service. Concretely, users can now choose from approximately 82 million musical titles and four million podcasts. Spotify is now available in more than 237 countries with its offer. This is also reflected in sales and the number of users.
It generates around 9.6 billion euros per year and has more than 422 million active users. Spotify with its offer is not only available on the Internet in the classic way. As the Swedish company recently announced, it has entered into a partnership with Roblox.
And has now also taken the plunge into the metaverse. The partnership with Roblox is unusual at first glance. Roblox deals with a completely different business than Spotify. Roblox is a gaming, game development platform. But the message as a whole is causing a stir, as it is a world first in the Metaverse.
Roblox and Spotify – An Unusual Collaboration That Makes Sense
The collaboration between Roblox and Spotify may seem unusual. But if you take a closer look at Roblox, it makes sense. Roblox is already very active in the Metaverse and even has its own currency. With their own currency called “Ingame”, users can purchase individual services and items.
Overall, however, Roblox is free. Roblox is very popular among young people. About 50% of the players are under 13 years old. In total, around 50 million players use Roblox every day. Roblox is not new to the market. The company has been active in online games since 2006. And the business is growing.
In 2021 alone, Roblox was able to increase its sales by 108%, which corresponds to $1.9 billion. Especially for Spotify, the decision for Roblox should have been easy. And not only because of the very high number of users of 50 million players, but also because of their own currency. Both make Spotify much easier to enter the Metaverse, since you don’t have to worry about points like currency.
Enter the Metaverse
Ultimately, this not only saves development time, but also costs when entering the metaverse market. But the cooperation that has just been decided should also be worthwhile for Roblox.
Here you don’t just have a well-known partner by your side. You can also offer a lot more to your users. And finally, Spotify, with its over 400 million users, also has great potential for new Roblox players. Spotify is now cementing its industry-leading position with its move to the Metaverse.
Spotify is now the first music streaming provider to enter the Metaverse. And with that, Spotify is now also the industry leader in the virtual world of the Metaverse and can set standards for the competition. This is also the feeling already mentioned.
Through this interactive world, we’re creating a place where fans can connect and create new sounds together, hang out in digital spaces, and gain access to exclusive virtual merchandise. Spotify Island is an audio oasis that has it all.
Metaverse – what is it really?
Simply put, the Metaverse is a vision of a shared online world, merging the virtual world with augmented realities, cyberspace, and the physical world. In this shared digital space, there are no borders between the virtual and real worlds, everything merges.
Metaverse users create a digital identity (avatar) and thus evolve in a common virtual world. It is played out in this world, but also exchanged, bought and sold. For example, “player” avatars in the Gaming Metaverse create digital items, which are also sold there. Paid with cryptocurrency, which can ultimately be converted into real money.
This is how Spotify wants to be represented in the Metaverse
According to Spotify, there should be “Spotify Island” in the Roblox metaverse. After playing Roblox, users can access Spotify Island. There should not only be Spotify Island as the main island, but also so-called theme islands.
—Spotify (@Spotify) May 3, 2022
The main island therefore has the function of a door. Whether it’s the main or thematic island, users should be able to listen to the music of the artists of their choice in the interactive room, but interactions and mini-quests should also be possible. Spotify Island should also serve as a place to relax and hang out.
It’s not just Spotify that wants to take advantage of its entry into the Metaverse. A portion of the revenue generated by Spotify in the Metaverse will be donated directly to the respective artists in the future. Spotify does not provide any further information on the extent to which this will be the case.
They want to start in 2022
Spotify Island will be available on Roblox in 2022. The theme island should be available little by little. This is Spotify talking about the next few years. It is not yet known what kind of theme island and how many of them should come. With Spotify, it will also be very important how the offer is accepted in the Metaverse.
The better, the faster you can count on further development in terms of growth. Due to the framework conditions with Roblox, the chances of success are excellent. What users ultimately find will also be decisive for success. If you can also find exclusive content on thematic islands, you can clearly stand out here and ensure a high level of attractiveness.
growth is not excluded
Even though it’s not a big topic at Roblox at the moment, they are open to it. The topic isn’t completely foreign to Roblox either, as there are already a few in-game items on offer today. And the prices, as these are sometimes negotiated, have it all. It is not uncommon for you to receive up to US$70,000. This development and the associated NFT market will certainly not be missed.
This is not only related to attractiveness, but also to the additional sales that can be made. The continued growth of Roblox and Spotify seems to be predictable. It is now exciting for users to see what Spotify Island will look like and what theme worlds will come.
Conclusion on Spotify Island
The Metaverse offers unprecedented new opportunities and development opportunities, especially for companies in the entertainment and media sectors. Enter the fictional digital world and interact with the musicians and actors themselves, playing roles in new films. The fusion of game, film and reality not only inspires gamers and tech nerds.
Many companies have already recognized this and added their own worlds to the metaverse. Next up is the Disney Group, which has been dealing extensively with the Metaverse for a long time. And when Disney plans a big new project, expect something groundbreaking. Disney’s digital film productions are predestined for a connection with the metaverse, as they are already settled in the digital world and allow it to merge with reality.