Esports team 100 Thieves joins the emerging NFT craze and releases an NFT. 100 Thieves pursues an extremely unusual strategy. Among other things, the NFT is completely free.
100 Thieves NFT – a true collector’s item
100 Thieves is an esports organization that currently supplies teams in Valorant, Fortnite, League of Legends, and Call of Duty games. Former Call of Duty player Nadeshot founded the organization in 2016.
The team that participated in the League of Legends game won the LCS championship title on August 29, 2021, thus qualifying for the World Cup, where the team, with much less success, was already eliminated in the phase of groups.
– 100 thieves (@100thieves) August 29, 2021
To celebrate the success of the LCS, founder Nadeshot came up with something very special. The players and coaches who led the team to success were all equipped with the so-called diamond necklace.
A blue diamond in the central motif of the necklace gives it its name. A gift should also be given to loyal fans. Since NFTs are on everyone’s lips now, the decision to give the freebie as NFTs probably wasn’t difficult.
In this case, the pros outweigh the cons. Viewers have easy access to the digital collectible from anywhere in the world. The NFT shows the diamond necklace above a 3D information panel.
While the front of the plaque is for decoration only, the back explains the details of the gift.
A special diamond-encrusted chain presented to the winning team of the 2021 Championship. Special blue diamonds sit atop the cross of the 100 Thieves logo to represent the colors of the trophy.
Free Championship Channel 2021 on Polygon
So far this collector’s item is not exceptional. If you take a closer look at the details of the NFT, you will notice big differences with known campaigns. NFTs have long been big business. Some NFT awards are even breaking records in the art industry.
As a result, many artists and investors are trying their luck with digital art and want to make a lot of money. On the one hand, they provide NFTs with sometimes high strike prices, and on the other hand, they charge developer fees on resales.
Disney has also repeatedly sold NFTs. The starting price reaches three-digit amounts.
100 Thieves, on the other hand, follows a completely different strategy. There is no advertising campaign. NFTs aren’t even named as such. No hot terms from the scene are used that could significantly increase attention.
100 Thieves Championship Channel.
• 100% free to claim (we will cover all transaction costs).
• Not for resale. We don’t make any money with it.
• Same carbon impact as sending 2 emails.
• Available now until our first LCS game on Saturday.
Claim: https://t.co/JlKpzrHMnH pic.twitter.com/pI9hAK7Hyd
– 100 thieves (@100thieves) February 2, 2022
Instead, the organization had other thoughts. Viewers should receive the giveaway completely free of charge, and the blockchain shouldn’t require a lot of energy.
To do this, 100 Thieves uses the Polygon blockchain, a layer 2 solution for Ethereum. This is also not mentioned in the tweet and only appears when you visit the website. The NFT can currently be retrieved there without any problems.
Over 300,000 claims from our 2021 LCS Championship commemorative digital collection.
Thanks again for the overwhelming support. pic.twitter.com/Pidw4zIMCG
– 100T Nadeshot (@Nadeshot) February 3, 2022
Meanwhile, Nadeshot announced that there were already over 300,000 owners of the NFT. More up-to-date information can be found on the OpenSea Marketplace. There are currently over 385,000 owners listed.
How to get the 100 Thieves NFT?
The Championship Channel has been available since February 2 and is available until February 5. The opportunity only ends with the next 100 Thieves game in the LCS.
Since the keystroke is free, each user can theoretically claim an unlimited number of NFTs. Meanwhile, OpenSea is inundated with bogus offers. Instead of buying the NFT in the traditional way, users download the NFT and then offer it for sale. Fake offers can be recognized by the fact that they are not part of the official collection.
To get an official number, all you have to do is go to the 100 Thieves website and connect a web wallet there. In a few moments, the NFT will then be mined.
Only on the website does 100 Thieves explain that it is an NFT. Elsewhere, this information is apparently deliberately concealed. Developer fees do not exist. 100 Thieves does not recommend selling the NFT. He wasn’t made for that.
NFT offers on OpenSea currently start at two US dollars.