Last week, the airline Emirates announced that it wanted to take part in the new virtual world. Special NFTs are created for this purpose. The first stages of the project have already been launched.
Emirates takes off in the Metaverse
The airline Emirates decided to create NFTs and get involved in promoting social experiences within the Metaverse. This was revealed in an April 14 announcement.
According to Emirates Chairman and CEO Sheikh Ahmed Al Maktoum, the region is already a leader in the digital economy:
At the forefront of the digital economy, Dubai and the UAE have a clear vision supported by practical actions and legal frameworks in areas such as virtual assets, artificial intelligence and data protection.
Emirates already a VR pioneer
The company also said its Emirates Pavilion at the Expo 2020 site in Dubai will serve as a hub for innovation. It aims to attract global talent to
Bringing the airline’s forward-thinking projects to life, including those related to Metaverse, NFTs and Web3.
For more than five years, Emirates has used virtual reality technology on its website and mobile app to give travelers the ability to explore the interior of the aircraft and in-flight experiences before boarding.
We will soon launch exciting NFTs and experiences into the metaverse, as we transform the Emirates Pavilion at Expo 2020 Dubai into our new innovation hub. https://t.co/A54ryw0Tos pic.twitter.com/faGTZbYmV3
— Emirates Airline (@emirates) April 14, 2022
The future of Emirates marketing lies in immersive technologies. The company recently developed an app for the Oculus Store showcasing 360-degree interactive experiences in the cabin of its flagship A380.
The move to the Metaverse is part of Emirates’ digital strategy to make travel more accessible to people. The airline’s CEO, Al Maktum, says the following:
It is fitting that our future-focused Emirates Pavilion at Expo is used as a hub for the development of innovative future experiences, in line with the UAE’s vision for the digital economy.
The CEO added that the airline
is excited about the possibilities of the digital space of the future and is making a significant investment in financial and human terms.
No further details were given as to the makeup of these NFTs or how they might interact with current passenger experiences.
What’s next for the NFT market?
As previously reported, Japan’s leading messaging service, LINE, also announced this week that it will be setting up a new marketplace for NFT. It has also been reported that Amazon may sell NFTs in the future, according to the company’s chief executive.
Since the recent launch of NFTs, sales have held steady at an average weekly volume of around $47 million. However, the most popular item in weekly purchases is the Bored Ape Yacht Club collection, which generates $25 million in sales per week.