Department launches Metaverse Practice – 24-hour event scheduled for June

Dept is currently working with several global brands in fashion, entertainment and commerce and is planning a series of new projects ranging from immersive experiences to NFT marketplaces.

The Metaverse practice brings together around 100 crypto, blockchain and game developers, 3D artists, virtual and augmented reality experts and software engineers who have developed AR/VR, Web3 innovations and developed metaverse experiences for customers .

The internationally networked Swiss digital agency pioneers technology and marketing in the Metaverse for brands such as Algorand, Eurovision Village 2021 and Vogue Business. In Switzerland, a hub will soon be opened in Crypto Valley Zug, and several local and international Metaverse events are also planned.

Max Pinas, Executive Creative Director at Dept, explains: “Over the past year, we’ve been able to gain a lot of experience with Web3 technologies to help our customers achieve unique digital experiences. This gives brands the ability to create fully immersive 3D worlds from scratch and transform the customer experience into a whole new reality. With our dedicated Metaverse practice, we are able to bridge the gap between CMO and CTO. We see it as a creative opportunity comparable to the very first websites; we are at the beginning of a new digital era.”

Yann Wanner, Head of New Business and Web3 contact at Dept Switzerland, adds: “As pioneers in tech and marketing, we help brands to always be one step ahead. In order for this to also be the case in the world of Web3, we are planning to open a work hub in the Crypto Valley of Zug soon in order to be even closer to industry, customers and partners in the future. .”

Over the past 12 months, Dept has launched a number of market firsts in Web3 innovation:

  • March 2022: With Vogue Business, Yahoo and Journee, Dept organizes a Metaverse experiencework in a unique immersive virtual world
  • November 2021: The department presents the first white label open source solution Algomarket one that is built on the Algorand blockchain and allows businesses to create their own NFT marketplace
  • September 2021: In collaboration with Journee, Dept organizes the first Meta Festivalwhere more than 4,000 people visit the Metapolis hybrid world
  • May 2021: Tens of thousands of visitors from all over the world meet at the Eurovision Song Contest Rotterdam 2021 in the created by Dept Eurovision Village 2021

24-hour event at “Metapolis”

Based on the knowledge gained from these projects, Dept has combined the expertise of its more than 2,500 employees into strong teams and assembled a global team of specialists experienced in their Metaverse practice. Dept’s Metaverse practice includes expertise in blockchain technology, decentralized applications, AR, immersive experiences, cryptocurrencies and data, and enormous creative marketing power.

Dept also announced that it will host the world’s first 24-hour event at the Metaverse on June 28, 2022. The largest Meta Festival to date aims to connect all parts of the world. The event will bring together forward-thinking innovators, technologies, brands and people in a virtual venue called Metapolis, and will provide attendees with hundreds of talks, music, workshops and more. In Switzerland, Dept organizes a large Web3 event in advance.

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